Case study #7

What concerns/ considerations are there (if any) for the media institutions involved in your case study as a result of the impact of new and digital media? (e.g. deskilling or multi-skilling of the workforce/ decline in workforce etc)

The concerns/considerations with social media relates more to the news. Social media is constantly getting updated with news and current topics so users find out information a lot quicker. But the concern would be a decline in the workforce because newspapers are losing money because consumers are finding free options in getting news, also, journalists losing their jobs due to citizen journalism and the rise of UGC. 

The graph shows the impact that UGC, consumers and creators from 2008 to 2013 and this shows that industries such as newspapers haven't got much of a chance because the UGC, creators and consumers are still increasing and the more they increase the more newspapers decrease. The other concern would be that users are going to be reliant on social media... 

Social media can affect how social we are when we are offline. Rather than dis­rupting our social and inter­per­sonal skills, social media appear to mag­nify our existing social behav­iors. People tend to be socially iso­lated in the offline world, spending a lot of time online can inten­sify that.