How have the audience responded to the changes? Is there more customer choice? Is there evidence of a more pluralistic model? What evidence do you have to support this?
Social media has made accessing information, communication and expressing feelings a lot easier for audiences. For example, Twitter enables users to send and read 140 characters, known as tweets, so this is a quick and effective way to get a point across. With Twitter, having 'followers' is important in order to quickly spread rumours or information. UGC is the main feature to social networking because it allows audience to use social media in a way that suits them best.. Many people use social media to have their '15 minutes of fame' because in the 21st century, a few ways to become famous all you need is a YouTube account.
So audiences are using the changes to meet their advantages. For example: the latest craze that's circulating social media is the 'Harlem Shake' where a group of university students 'remixed' the original Harlem Shake dance and put it on YouTube. Ever since then there has been other people doing their own versions of this dance which is attracting a lot of people. The use of Twitter and Facebook has helped these types of videos and gained audiences.
Not all social media is pluralistic as some Eastern countries for example, North Korea and China they have a dominant ideology, they only allow people to go on certain websites which the government feels won't threaten their country. In China, they no longer have Google as they have criticised their censorship and this has been named "The Great Firewall of China". So in these Eastern countries, there isn't any customer choice as they are unable to access social media such as Facebook and Twitter. By contrast, in the Western countries, for example: United Kingdom, they have a more of pluralistic model on social media as they are allowed to use any social media website, post several blogs and tweet so having this freedom on the internet means customers have more choice in what they write on these sites... but only to an extent.
Marxists would say that there isn't any evidence of a pluralistic model, they would argue that its hegemony, where everything is to suppress the working class and maintain the hierarchy.
Even though social networks are designed to interact with others and write how you feel etc, there are still monitors on these sites which can result in people getting arrested if there are offensive comments. For example: Tom Daley. So are customers really free to express themselves?
So audiences are using the changes to meet their advantages. For example: the latest craze that's circulating social media is the 'Harlem Shake' where a group of university students 'remixed' the original Harlem Shake dance and put it on YouTube. Ever since then there has been other people doing their own versions of this dance which is attracting a lot of people. The use of Twitter and Facebook has helped these types of videos and gained audiences.
Not all social media is pluralistic as some Eastern countries for example, North Korea and China they have a dominant ideology, they only allow people to go on certain websites which the government feels won't threaten their country. In China, they no longer have Google as they have criticised their censorship and this has been named "The Great Firewall of China". So in these Eastern countries, there isn't any customer choice as they are unable to access social media such as Facebook and Twitter. By contrast, in the Western countries, for example: United Kingdom, they have a more of pluralistic model on social media as they are allowed to use any social media website, post several blogs and tweet so having this freedom on the internet means customers have more choice in what they write on these sites... but only to an extent.
Marxists would say that there isn't any evidence of a pluralistic model, they would argue that its hegemony, where everything is to suppress the working class and maintain the hierarchy.
Even though social networks are designed to interact with others and write how you feel etc, there are still monitors on these sites which can result in people getting arrested if there are offensive comments. For example: Tom Daley. So are customers really free to express themselves?
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