Who are the primary target audience now and has this changed? Who was it before and how do you know?
Different social media sites appeal to different age groups, so this suggests that primary target audiences will differ.
- 18-24 year old = primary audience
- 18-24's will use it more than any other groups of people because they will most likely have a mobile version of Twitter, so they can tweet on the go.
- The audience hasn't really changed, Twitter is used by everyone but mainly used with 18-24
- 25-34 year old = primary audience
- The target audience has changed from 0-17 18-24 because they have moved to Twitter
- 25-34 year old's are now using it more because they reunite with old friends etc...
This infographic explains the statistics with the biggest social media sites right now:
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