Friday 8 February 2013

Case study #4

Is the size of the audience any different now than before the impact of new and digital media (or has the pattern of usage changed)?

This info-graphic displays that people aged 0-17 and 35-44 in 2008 are more likely to use social media on sites like Bebo, Myspace and FriendFeed. However, since it's 2013 times have changed and on top of table is Twitter and Facebook which appeals more to 16-24 year olds. 

MySpace was the most visited social network site in 2005-2008 but it got overtaken by Facebook in April 2008. 

Facebook took over Myspace and has been the most dominant social networking site since 2008. September 2012, Facebook had announced that they have reached 1 billion active users. In 2010, this was the Facebook's users by age: File:Facebook users by age.PNG 

Now there is some competition with Facebook and Twitter. Even though Facebook is the most used social networking site, Twitter is slowly creeping behind. Twitter started in 2006 and rapidly grew in 2012 with over 500 million users. 
Social network demographics (2012):social network average age

social network age distribution

Social media was once considered a trend and has now become the way of life. In 2012, there were many events that happened via social media. For example, in March Kony 2012 brought up a lot of views and raise awareness about the warzone in Uganda. They reached 87 million views on YouTube and everyone around the world knew about this. This shows social media has a huge impact on spreading news, it's easy and cheap to do... most of the time it's free. The table below shows the impact of social media










No comments:

Post a Comment