Consider the effects so far, and possible effects in the future, on media institutions involved in your case study (media production).
Since social media has become overwhelmingly popular, the effects have been that users have been significantly dependent on internet from doing online shopping to listening to music online also. So the effects in the future could be that everything will be virtual and the traditional way of doing something will be somewhat non-existent. But with social media, for example Facebook, users will be using this more often to communicate with others instead of calling and nowadays people are able to video call others via Facebook/Skype so different ways of communicating are also available. With social networks like Twitter, news will easily be accessible because people will be talking about it.
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