Consider theoretical perspectives in relation to the impact of new/ digital media in your case study. E.g. Representation of certain groups as a result of changes, Marxism & Hegemony, Liberal Pluralism, colonialism, audience theories etc.
The institutions are owned by the ruling class (e.g Mark Zuckerberg) and these institutions are used to indoctrinate the masses into believing capitalism is good.
Gramsci was a Italian Marxist and disagreed with the Marxist view that the ruling class maintained their status and power. So he came up with a concept called Hegemony. This was to describe how the ruling class dominate other classes by manipulating the culture of society in order to present their view as being 'common sense' or 'just the way things are'
No comments:
Post a Comment