Wednesday 9 January 2013

The Daily closes shop: why the news app was doomed from the start

The Daily

What is it about?

This article is about "The Daily", which is Murdoch's invention of a newspaper (that you have to pay for) and is only available on iPads. However, Murdoch thought that he would sell "millions", matter of fact he only had 100,000 subscribers when he thought he would reach at least 750,000. Then "The Daily" moved to other tablets like the Android and even devices like the Kindle to reach a 'wider audience'. But Jeff Jarvis, the writer of this article, says that "The Daily" was doomed from the start because people wouldn't want to pay for news that they can access for FREE somewhere else. So Murdoch scraped "The Daily" because it was a total fail.

What do I think?

I think that Murdoch has too much money as it is, he owns practically everything and I'm glad that this plan failed because he's just being greedy. I find it funny how he is trying to be innovative and unique by only making this available on tablets but no one is really going to pay for news at the end of the day. People can access it from online, newspapers on the train and even television which is shown at different times of the day. This idea was planned to fail, sorry Murdoch.

http://www.guardian.co.uk/commentisfree/2012/dec/03/the-daily-closes-app-doomed-from-start

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