Wednesday 27 March 2013

Learning Response

WWW: Good analysis of theory and some effective use of seminology
LR: Rewrite p2 with examples. Develop intro and gatekeeping and misinformation points. Include case study material more (e.g Arab Spring).

Intro: 
New and digital media have had a major impact over the audience of the 21st century. We are now digitally surrounded causing traditional media going into decline. It can be argued that audiences are negatively and positively adapting to the change of new and digital media.

P2: 
In modern societies, audiences can now 'create' their own news with the help of new and digital media. User generated content (UGC) gives audiences the power to create news. Recently, audiences are now consumers and now are becoming citizen journalists which means that if they find out something interesting they can either upload it to YouTube or tweet. An example of this, "My Tram Experience", where a woman was being racist on a tram, a citizen recorded it, uploaded it to YouTube and it eventually ended up on the news and the woman was arrested. Citizen journalism helps ordinary people broadcast a story, instead of relying on traditional news. Also, the change of the news allowsn pluralism and empowerment, as it gives young people, working class (etc) an opportunity to voice their opinion. People are no longer 'passive' receivers, they are turning to 'blogosphere' in order to be heard. 

There are fewer gatekeepers because audiences no longer need someone to publish it for them, people can now publish information on their own accord. 




No comments:

Post a Comment